Smith and Wesson is a big brand name, known for its quality guns and other survival gear. Many people have come to know and love them and the name, knowing to be a guarantee for a great gun.
So it’s no surprise when Smith and Wesson announced it would be changing it’s name, there was a lot of public interest, curious and worried to see what would come out of this.
A big name with so much attached to it, and then they just wanted to get rid of that name and start fresh. Definitely something to get a little concerned over. However, that isn’t all there is to the story. While the company originally wanted to get a completely new name for their brand, things may not have lined up for them, and a few changes and new decisions were made along the way. You can’t so easily ditch your old name that your customers know and trust.
Here’s the whole story below, from Field and Stream:
The 164-year-old company’s president and CEO, James Debney, had this to say:
“We are excited about the results of today’s stockholder vote. We believe that American Outdoor Brands Corp. is a name that truly represents our broad and growing array of brands and businesses in the shooting, hunting, and rugged outdoor enthusiast markets.”
The problem, according to people who study such things, is that Smith & Wesson had become too closely associated with firearms, while the company needs to diversify its “portfolio” and focus on “brands and products that best meet the needs and lifestyle of our target consumers.”
Actually, the guns will still bear the Smith & Wesson name.
So yes, you read it, after some public concern and some careful thought, the company hasn’t fully changed their name, keeping good ol’ Smith & Wesson for their well-known guns.
Somehow, American Outdoor Brands Corp just doesn’t have the same ring to it.
For more survival tips and info, check out our friends at Field and Stream.
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